discover our process & meet the team


a new reality

In this initial discovery phase, we get to the heart of your organization, interviewing your team and community of stakeholders to identify strengths, challenges, values, and visions.

We review your current brand elements and marketing channels to see what’s working and what can be improved. Through an ecosystem analysis, we map the promising growth opportunities where new adopters and strategic partners can be organically cultivated. We also share proven principles and inspiring practices from the field relevant to your mission.


for impact

We facilitate an inclusive design process to review the discovery findings and explore the ecosystem of opportunities together.

You are then able to see and choose an evolutionary path that is beneficial to all your stakeholders.

From this collective wisdom, Inherent Good’s team creates a distinct brand with language and aesthetic elements that are meaningful to your audiences—both internally and externally. We craft engagement campaigns and source natural channels to bring powerful storytelling to the people and places you serve. This phase can include a variety of deliverables, from identity systems, print design and website development to interactive experiences, cultural events and programming. With an agile team of seasoned collaborators, we bring projects to fruition in line with your mission.


systems change

We strive to design flexible tools and a culture of shared ownership so that your team feels confident and resourced as you grow.

Together we create feedback loops to measure impact and adapt projects and processes accordingly. Many of our clients have collaborated with us over years. We are honored to grow with such rich and inspiring communities and customize our offerings to our client’s vision and needs as they evolve.

Our purpose is to partner with you to cultivate new systems that restore ecological balance and our collective wellbeing…whose organizing principles and patterns lead to greater purpose and prosperity for all.

Mary Wagner

Mary Wagner

Strategist & Creative Director

As founder and principal of Inherent Good (formerly MA Studio), Mary helps clients clarify their purpose, uncover potential and design for lasting impact. She approaches each project with a whole-systems lens, appreciative inquiry and equal parts science and soul. For the past 15 years, she has collaborated with leaders in education, environment and wellness to create strategies, stories and tools that wholeheartedly engage their stakeholders, grow their revenue and cultivate systems-change…healthier communities, economies and ecologies. A self-taught artist and designer, she holds a BA in Chemistry and Environmental Public Policy from Carnegie Mellon University and certificates in biomimicry and permaculture design.